BUILDING A FOOTBALL LEAGUE FROM THE GROUND UP.

Creative Direction / Branding / Logo Design / Graphic Design

THE CHALLENGE
Create an identity capable of making a new professional football league feel legitimate, exciting, and established from day one.

MY ROLE
Creative Direction
Brand Identity
Art Direction
Digital Design
Campaign Development

The MLFB Spring Football League undertook an inspiring journey to rebrand its image and reignite the spirit of spring football. Facing the challenge of rejuvenating the league's identity, MLFB embraced a creative approach, crafting a dynamic and resonant brand. This rebrand not only invigorated the league's image but also reignited enthusiasm among fans, players, and partners. With a fresh logo, vibrant color schemes, and an engaging marketing campaign, the MLFB Spring Football League successfully transformed its brand, capturing the essence of the sport and ushering in a new era of exciting, springtime football. This case study exemplifies the power of a well-executed rebrand in rekindling passion and excitement for a beloved pastime, proving that a fresh identity can breathe new life into established traditions.

The league fell through and never took off, but the creative was strong, solid, and worthy of showcasing.