Nike

DESIGNING NIKE BEYOND THE SHOE.

Creative Direction / Product Design / Environmental Design / Advertising / Graphic Design

THE CHALLENGE

Extend Nike’s unmistakable energy and attitude across multiple consumer touchpoints—from footwear and skate culture to advertising and physical environments—while keeping every execution authentic to the brand.

MY APPROACH

I developed concepts across a wide range of applications, including custom shoe graphics, skateboard designs, advertising, promotional materials, and environmental graphics. Each piece used bold composition, expressive typography, imagery, and Nike’s iconic visual language to create work rooted in sport, street culture, and self-expression.

THE RESULT

A cohesive collection of Nike experiences that moved seamlessly from product to promotion to physical space—demonstrating how a powerful brand can live far beyond a single medium while remaining unmistakably Nike.