Maillard’s Burgers.

BUILDING A BURGER BRAND WITH SOME BITE.

Creative Direction / Branding / Logo Design / Visual Identity

THE CHALLENGE

Create a distinctive burger brand that could stand out in a crowded restaurant market—combining personality, appetite appeal, and a memorable identity that felt fresh without losing the authenticity of a great burger experience.

MY APPROACH

I developed a bold visual identity inspired by the flavor, energy, and personality behind Maillard’s. The system brought together logo design, typography, color, graphics, and branded touchpoints to create a look that was recognizable, flexible, and built to make an impression.

THE RESULT

A cohesive, personality-driven brand that gave Maillard’s Burger a strong visual presence and an identity designed to carry consistently across packaging, signage, digital, marketing, and the overall restaurant experience.