THE CHALLENGE

Build a professional football league brand from the ground up—creating an identity that felt credible, exciting, and established enough to capture the attention of fans, players, sponsors, and media.

MY APPROACH

I developed a complete visual identity for MLFB, creating a flexible brand system that extended across the league and its teams. The work included league and team identities, uniforms and helmets, digital experiences, social media, marketing materials, and launch-ready brand assets.

MY ROLE

Creative Direction / Brand Identity / Art Direction / Digital Design / Campaign Development

THE RESULT

A bold, cohesive brand ecosystem that gave MLFB the look and presence of an established professional sports organization. Although the league ultimately never launched, the creative successfully brought the vision to life and demonstrated the strength and potential of the MLFB brand.